Virtual Production for Gagganeu’s Milan Design Week Product Launch
Lime Creative Agency approached Giggabox to produce a virtual event for Gaggenau's 2024 Milan Design Week product launch. Through a blend of virtual and live production services, we helped Lime Creative convey Gaggenau's brand ethos to a diverse audience of journalists from across Europe.
What Lime Creative Aimed to Achieve
Lime Creative had a few key goals in mind for their client’s product launch, which was a bit different from your typical B2C event. Since the focus was on connecting with journalists, it was crucial that the event communicated the brand’s ethos and new season design vision in a way that was both clear and engaging, making it easy for the press to take in and share the story on. To make this happen, Giggabox’s virtual production had to:
Showcase the brand’s ethos and new collection in the lead-up to Milan Design Week.
Reach journalists across Europe who couldn’t attend the press launch in person.
Provide virtual participation to get a sense of the press’s interest in the new collection.
Mirror the client’s sleek and minimal design style throughout the event.
What We Provided to Ensure a Successful Virtual Event
Giggabox provided a fully comprehensive Virtual Event Production service for Gaggenau. We were thrilled to offer end-to-end production, ensuring that all AV needs for the product launch were exceptionally met in order to achieve their objectives. Here are just some of the services we provided to ensure their event went off without a hitch:
Pre-production
Project Management
Set up and de-rig of all equipment on set
Asset Management
Rehearsal/Speaker briefing
In-person services
Specialised crew out in Milan to monitor live production
In-room audio engineering
Minimal set and rigging to reflect the brand’s style
Lighting design and operation, specialised for streaming purposes
All video and streaming equipment
Camera feed recording for distribution post-event
Low signal area streaming - use and set up of 5G servers to fuel event
Virtual services
Platform Architect
Tailored virtual event platform for event needs
Notification system to remind all attendees prior, ensuring high turnout
Analytics and insights on engagement and attendance
Embedded translation software to provide live captions in multiple languages
In-platform branding and customisation
Q&A and moderation features
On demand virtual recording access for 30 days post event
Behind the Scenes: Stunning Moments from the Product Launch
An Effective Agency Partnership
When working with an agency, it’s easy for the process to feel crowded, with too many opinions and a disorganised division of labour. However, Lime Creative made sure to clearly communicate their client’s needs for the product launch, which allowed us to manage the event efficiently and provide a tailored approach to its marketing requirements. This smooth collaboration meant that Gaggenau could focus more on perfecting the content of their product launch, without getting bogged down by technical details.
Outstanding Results: How Our Stream and Insights Made an Impact
We received glowing feedback from both Lime Creative and Gaggenau. We produced a high quality stream with no interference, overcoming the remote connection challenges. The insights and analytics we provided on event engagement and attendance were invaluable to both the agency and the client, allowing them to gauge press interest in different aspects of their product launch. Additionally, our efforts in creating high-quality branding opportunities were highly praised, fully meeting their goal of promoting the client’s values and design identity.
